Join the Palmetto Piano Club! $267 and a $400 grade piano is yours! 10 down!

This ad raises lots of questions. What does something called ‘The Cable Company’ have to do with a piano club? Wondered also about Frank Chase. Best i could find did not indicate he was part of the very significant Chase family in Florida

Despite this advertisement being in the Arcadia based ‘Desoto County News’, this ad, and many more in this 1905 edition, are for Jacksonville businesses. Don’t know what the tie in is, but there must be one.