It’s Jacksonville Beach in Duval County around 1975!
This area has since become a sprawling mess of sports bars that essentially the same: wings, alcohol, loud music-type sounds and ladies dressed a certain way serving. A good deal of the bed and breakfasts have been demolished for the former. Some of the wonderfully quaint residential area has been maintained south of Beach Boulevard, but it is slowly being eliminated.

This brochure is part of the Swampy’s Florida collection.