Ben Novak opened the famed Fontainbleu Hotel in 1954. The opening is viewed as the start of the vast redevelopment of Miami Beach still on display today of the giant hotels that now line the beach. Soon to follow was the Eden Roc and many more.

This postcard is postmarked November 1955. The card had to have come out before the Eden Roc appeared as greenery can be seen just past the Fontainebleu where the Eden Roc was later built.

The postcard was mailed by “Mother” to Mr. and Mrs. F.M. Bowman in Reidsville, North Carolina. She writes she is having “a wonderful time”, it’s “a beautiful place and so warm.”

This postcard is part of the Swampy’s Florida collection.
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