This is an actual advertising card for Tampa’s ’40th Street Drive-In’ back in 1954. 
This was back when a news reel and cartoon was part of the show. Thus noted at the bottom.

The theater opened in 1953. The location lasted a short time and closed in 1958. The area, at the time, was becoming more and more an industrial area, which it is today. Today a trucking company occupies the drive-in area.
Learned much of the start and fate of the drive-in from CinematicTrasures.com : https://cinematreasures.org/theaters/48663/comments

This card is part of the Swampy’s Florida collection.
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#Movie #DriveIn #Flordiana #Tampa #FloridaLife #FloridaLifestyle #JerryLewis #DeanMartin #RearWindow #Theater #Theatre